The AI Operating System for Independent Gym Growth
Don Fluent is building an AI-powered system to radically transform how independent gyms acquire, convert, and retain members. It's not just an assistant; it's an end-to-end AI growth engine designed to deliver predictable outcomes and make gym ownership easier and more profitable.
See How We Solve Gym ChallengesBeyond Chatbots
We're moving beyond one-off automations to a productized AI layer that standardizes core business flows and leverages AI Agents to communicate, reason, decide, and act on behalf of gym staff.
Automating Outcomes
The goal is for gym owners to feel their business is intelligently handled while they sleep – waking up to booked appointments, prevented churn, and stabilized revenue. It's about automating outcomes, not just messages.
Modular & Scalable
Built with "Agent factories" in mind – modular AI agents that work across gyms with minimal adjustment, enabling rapid deployment and consistent results, all powered by a robust n8n backend.
The Independent Gym Owner's Dilemma
Many independent gyms struggle with inconsistent lead management, high member churn, and a lack of data-driven insights, leading to lost revenue and operational headaches.
Flowchart: Typical Manual Gym Operations & Pain Points
Lead Generation
Leads from ads, social media, walk-ins, old lists.
Often scattered, inconsistent capture
Manual Follow-Up
Staff try to call/email when they have time. No systematic approach.
Slow response, leads go cold
Sales & Conversion
Inconsistent sales pitches, objections not handled well, no data on why leads don't convert.
Lost revenue, high effort/low yield
New Member Onboarding
Generic welcome, little personalization. Members feel lost.
Early drop-off, poor engagement
Member Retention
Reactive approach. Only notice members are gone when they've already churned.
High churn, "leaky bucket" syndrome
Business Insights
Decisions based on gut feel. No clear view of KPIs or what's really driving growth/loss.
Missed opportunities, inefficient spend
This reactive, manual approach makes sustainable growth a constant uphill battle.
The Don Fluent Solution: Your AI Growth Engine
Don Fluent provides an AI-powered operating system that automates and optimizes the entire member lifecycle, from lead acquisition to long-term retention, all orchestrated by intelligent AI agents.
Flowchart: Don Fluent's AI-Powered Member Journey
🔁 High-Level Workflow (Customer Journey POV)
1. Lead Enters System
From ads (FB/Insta), old lists, landing pages, or WhatsApp.
2. AI Setter Agent Engages
Dynamic, natural conversation to book appointments, handle objections, capture preferences.
Don Fluent AI Core
Orchestrates all workflows, agent communication, and data processing via n8n backend.
AI-Usable SOPs & Context
Standard Operating Procedures stored in Markdown, converted into dynamic prompt context for AI Agents.
3. Profile Enrichment & Handoff
AI logs lead preferences, sentiment. Sales rep notified with full context for a warm handover.
4. Customer Onboarding & Retention
AI monitors activity, sends check-ins, triggers review/referral campaigns, flags churn risks.
5. Owner/Manager Intelligence
Business owner queries system in natural language (e.g., "How many leads converted this week?"). Insight Engine returns answers & recommendations.
⚙️ How It Works: The n8n Automation Engine
Don Fluent's intelligence is powered by a sophisticated backend built on n8n, orchestrating a series of layered workflows and AI agents to manage the entire member lifecycle.
Lead Intake Handler
Triggered by form submissions or CRM webhooks. Stores lead info to Airtable/Postgres and initiates the AI Setter flow.
AI Setter Conversation Flow
Uses OpenAI node for dynamic prompts. Saves context in memory (n8n variables/Redis). Books appointments via Google/Calendly. Routes to Slack/email if escalation is needed.
Message Router
Triggered by new inbound messages (Twilio/WhatsApp). Routes new leads to AI Setter, existing customers to Retention/Review flows.
Review & Referral Workflow
Triggered X days after joining. Asks for reviews/referrals. Logs referrals, adds new leads to CRM, sends coupons.
Retention Monitoring & Risk Alert
Daily check for inactivity in CRM. If risky member found, triggers Retention Agent for outreach. Logs outcome, schedules follow-up.
Insight Engine (Query Handler)
Manual trigger or chat query. Translates natural language to SQL via Postgres node. Uses OpenAI to generate human-readable insights. Posts to Slack/dashboard.
This modular n8n architecture allows for rapid deployment, scalability, and continuous improvement of the AI growth engine.
See Don Fluent in Action
Explore simplified mockups of how Don Fluent's AI agents interact and provide insights, streamlining gym operations and driving growth.
AI Setter Agent: Booking Appointments 24/7
Watch how the AI Setter engages a new lead from a Facebook ad, answers questions, and books a gym tour.
Owner Intelligence: Get Instant Answers
The gym owner asks a question in natural language and receives a concise, data-backed insight.
Owner's Question:
💡 AI Insight:
Last week (May 27th - June 2nd), you acquired 12 new members.
The main source was the 'Summer Shape-Up' Facebook Ad Campaign, contributing 7 members (58%).
Other sources: Website Organic (3 members), Walk-ins (2 members).
Recommendation: Consider reallocating a small portion of the budget from less performing channels to further boost the Facebook campaign or create a similar targeted campaign for Instagram, as engagement there is also high.
Owner's Follow-up Question:
💡 AI Insight:
Churn was 4.5% last month, up from the usual 3.2% average.
Analysis of exit survey data (where available) and AI sentiment analysis of recent check-in messages from churned members indicates:
- 35% cited "lack of progress towards goals".
- 25% mentioned "class schedule conflicts".
- 15% were due to "relocation" (unavoidable).
Recommendation: Initiate a "Goal Re-evaluation" campaign for members past their 90-day mark. Review evening class schedules for potential adjustments based on peak time requests from the feedback form.
Automated Retention: Proactive Engagement
See an example of how the AI Retention Agent proactively engages a member showing signs of potential churn, or encourages a loyal member to refer a friend.
🎯 Core Outcomes Delivered by Don Fluent
Don Fluent isn't just about features; it's about delivering tangible results that fuel gym growth and operational efficiency. Every automation maps back to a key performance indicator.
Booked Appointments from Leads
AI Setter converts cold and reactivated leads into booked gym tours or consultations, 24/7.
Review & Referral Flywheels
Autonomously triggers requests for customer reviews and referrals at optimal times, generating social proof and new leads.
Proactive Member Retention
AI sends personalized retention messages based on risk prediction, reducing churn before it happens.
Empowered Owner Insights
Owners get data-driven answers to business questions via natural language, enabling smarter decisions.
Standardized, Scalable Logic
Core operating logic can be duplicated and deployed rapidly across 10-100 gyms with minimal customization.
Rapid Gym Onboarding
Onboarding a new gym onto the Don Fluent platform takes hours, not weeks, thanks to modular design and AI-usable SOPs.
Illustrative ROI Calculator for Your Gym
Projected Additional Monthly Revenue from New Bookings:
£X,XXX
Projected Monthly Revenue Retained from Churn Reduction (assumes 300 existing members):
£Y,YYY
Note: Illustrative projections. Actuals depend on specific gym data and AI adoption. Churn reduction calculation assumes an existing member base and average monthly membership fee for retained value.
🧭 Final Strategic Framing: Your Turnkey AI Growth Engine
Don Fluent is more than just automation—it's a comprehensive, turnkey AI growth engine meticulously designed for local gyms. Every n8n flow, every LLM prompt, and every webhook serves one singular vision:
To help gyms grow and retain members effortlessly, without needing to become marketing or sales experts themselves.
This system provides the foundation to achieve predictable growth, enhance member experiences, and free up gym owners to focus on what they love – fitness and community.